I’m Colette, a creative founder based in Austin, Texas. My work lives at the intersection of food, fashion, and storytelling. Here, you’ll find the many layers of my creative world, gathered under one roof.

Colette Wetzel standing in a kitchen holding a wine glass, wearing a white top and a striped vintage wool Ralph Lauren skirt, with large windows in the background.
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A woman relaxing in a kitchen, holding a glass of wine in one hand and an open cookbook in her lap, near a window with trees outside.

At 24, I founded Cultured Grazing Company — a luxury cheese and charcuterie service that provided artful, abundant grazing boards and tables in Austin, Texas. What began as a food-forward side project quickly grew into a full-time business by 2020, working with brands like Bumble, Free People, Apple, Sézane, and more. Each table was designed as an experience: elegant, tactile, and meant to bring people together in beautiful ways.

Cultured Grazing Company. Colorful arrangement of cheese, fresh fruits, vegetables, and hummus with vegetables garnished with radishes, cherry tomatoes, and leafy greens.

As I evolved, so did the brand. In 2023, Cultured Grazing Company expanded into Cultured Creative Studios, allowing space for a broader range of creative work — including food styling, recipe development, creative direction, visual production, and consulting for brands and founders. By 2024, I stepped away from catering, shifting my focus fully into content creation and creative production across the food and fashion industries.

Collage of twelve photographs featuring various scenes and objects, including a woman with flowers, a bread bakery package labeled 'HEIRLOOM', a woman holding a cake, a cowhide rug, a woman reading, a fruit and cheese platter, a text-based art piece, a plaid fabric, a woman sitting in a kitchen, a woman in a red scarf and drink, a pile of green olives, and a woman holding a papaya.

Most recently, I launched Heirloom, my Substack and editorial home for seasonal inspiration, personal essays, style, food, and reflections on creative life. It’s where all of my worlds come together. Slower, more intentional, and rooted in the belief that the way we live, gather, and create can be both beautiful and meaningful.

Hands arranging sliced figs, grapes, and cheese on a tray with a plate of grapes and a wedge of cheese nearby.

Whether you’re here to collaborate, gather inspiration, or read along, I’m glad you found your way here.

Explore Cultured

Read Heirloom

Work With Me

Collage of various brand logos, including Apple, BMW, TikTok, Seame, Adobe, and others, along with city or state names like Austin and California.

Brands I’ve had the pleasure of collaborating with along the way